Good dear god, platform analytics feel like a nightmare sometimes, a bunch of red and blue lines and silly numbers that don’t feel connected to anything a mere mortal can possibly make useful. But for experiences like The 2022 New York State Crime Victims Vigil (which we just wrapped), audiences can 3x by adding a Live Digital component. Knowing who your digital audience is, how they found you and how engaged they were in your broadcast are all integral tools to help you plan and develop the next engagement and grow your impact, revenue, audience - whatever goals you're aiming for.
Lucky for us noobs (read: Jess) whose eyes cross at the YouTube dashboard, we have a Joe in our lives! He takes us through the analytics from this year's Vigil, makes them human and helps us recognize and understand what this information means for our future plans. Let us know if this helps you as much as it helped us!
2022 New York Crime Victims Candlelight Vigil
Rights, Access Equity for All Victims
🎙This podcast is brought to you by
Broadway Unlocked | @BroadwayUnlocked
Jessica Ryan | @JessicaRyanNYLA
Joe White | @MeetJoeWhite