Every digital company that is subscription-based works on the thesis that the marginal costs to add another user is low enough that the business has a strong mechanism to grow and can drive high margins. Sounds nerdy but it has so much to do with how we’re working with theatres to incorporate live digital. We want to get the live digital version of any in-person event in front of as many people as possible because it makes acquiring new ticket buyers/donors/customers incredibly affordable. For the theatre, this provides an incredible opportunity, at the apex of change we are experiencing, to completely rethink how we make theatre-making sustainable.
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