The world is a changin’ and we’re noticing a really interesting shift from customer to community in our Live Digital Work. All Together Now 1.0 had customers who want an event that our Live Digital delivers, All Together Now 2.0 saw us creating Live Digital experiences that execute the events and that generate marketing yummyness that can be used to grow who comes to future events. All Together Now 3.0 is the next logical step - we’re building strategies to engage communities who love brands – and, of course, those strategies yield events and marketing.
In order to better understand and define this future, we’re taking it all the way back to Internet 1.0, message boards and flat websites as we track the history of how we interact on the internet.
We also spend a stupid amount of time on the Meisner method of acting training, the brilliance of this season of Barry and Magic the Gathering. We were feeling spicy. 🤷🏼♀️
Trust Excercise by Susan Choi
Daphne Hoppenot & The Vendry
The History of Casper Mattress
The History of Red Bull
This week’s Get Together Live
TikTok Takes Over the Fringe
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Jessica Ryan | @JessicaRyanNYLA
Joe White | @MeetJoeWhite